I have included the instructions from the client below, thank you!! 1 Facebook pixel ID Your pixel ID is the unique number assigned to your Facebook pixel. You can use this number in your pixel base code. Pixel ID: 182696244705704 ________________________________________ 2 Install pixel base code The pixel base code tracks activity on your website, providing a baseline for measuring specific events. Copy the base code below and paste it between the header tags on every page of your website: